Plenary Session 4

Harnessing the Digital Exhaust: Incorporating Wellness into the Pharma Model

Date/Time: Wednesday, July 24, 2019 - 8:00 AM to 9:00 AM
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Description:

Harnessing the Digital Exhaust: Incorporating Wellness into the Pharma Model

  • For more than a decade, the pharmaceutical industry has been caught up discussing its role in “beyond the pill” solutions, it will now need to realize a rapid evolution of its current business model in order to remain competitive.
  • At the core of such an evolved model will certainly be a dynamic patient interface which leads to extraordinary patient engagement.
  • A review of the current and future state along with perspective and case studies will be provided in order to help shed light on the areas of needed focus and corresponding opportunity for “beyond the pill solutions”.

Speaker(s):